Page 7 - Leadershift
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In the United States and the EU-15 Independent workers make up
DEFINING FEATURES:
High level of control and autonomy.
Short-term duration. Payment by task,
assignment, or sales.
FREE AGENTS
Derive their primary income from independent work and actively choose this working style.
PREFERRED CHOICE
CASUAL EARNERS
 20-30%
of the working age population.
162
RELUCTANTS
this is up to
million people
Do independent work to supplement their income but would prefer not to have to do side jobs to make ends meet.
Use independent work to supplement their income and do so by choice. Some have traditional primary jobs, while others are students, retirees, or caregivers.
INDEPENDENT WORK
A SNAPSHOT
FACTS AND FIGURES 7
     Derive their primary income from independent work but would prefer traditional jobs.
NECESSARY CHOICE
FINANCIALLY STRAPPED
PRIMARY INCOME
4
SEGMENTS OF INDEPENDENT WORKERS
      (EU) 42%
(US) 46%
(EU) 58%
(US) 54%
(EU) 68%
(US) 72%
(EU) 32%
(US) 28%
SUPPLEMENTAL INCOME
Segments variation among US (68 mln people) and EU-15 (94 mln people)
           PRIMARY INCOME
SUPPLEMENTAL INCOME
NECESSARY CHOICE
PREFERRED CHOICE



























































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