Drei Porträts: links eine lächelnde Frau mit buntem Hemd, in der Mitte eine nachdenkliche Frau in grauem Pullover, rechts ein Mann mit Bart und orangefarbener Mütze.

Limbic® Office – bring your brand to life

Colour, design and interior decor are more than just aesthetics – they are an expression of identity and personality. But how do companies succeed in reflecting their brand authentically, credibly and consistently in their premises?

This is where the Limbic® Office comes in. Based on scientific findings from the fields of neuroscience and psychology, the Limbic® Office is a specially developed methodology that makes brand identity visible and tangible. Through a targeted analysis of the brand personality, it is possible to create an individual colour scheme and room design that not only has an impact externally, but also strengthens the corporate culture internally.

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The crucial advantage:

a coherent, emotionally appealing environment that fosters trust, promotes inspiration and remains impressive over the long term. The combination of the proven Limbic® approach and tailor-made colour and material concepts makes the Limbic® Office an effective tool for companies that want to reflect their identity consistently throughout the workplace.

The three emotion systems: 
balance, stimulation and dominance

JEvery human being combines three basic emotional systems: balance, stimulation and dominance. Even if brands and companies do not have these systems themselves, they do operate within the "emotional space" that is spanned by them. These systems influence our actions and our reactions to the environment. The Limbic® Office uses these insights derived from in-depth psychology to design work environments that are not only functional, but also emotionally effective.

Companies with a strong balance orientation set store by values such as trust, consistency and harmony. Their spaces are characterised by warm colours, natural materials and a calming, well-thought-out design that creates a sense of security.

The focus is on innovation, dynamism and an openness to new ideas. Colourful, inspiring environments with varied materials, flexible workspaces and creative design elements encourage new ideas and exploratory thinking.

Companies with a strong focus on dominance rely on clarity, exclusivity and assertiveness. High-quality materials, striking shapes and an elegant, powerful colour concept underline the values of performance, excellence and competitiveness.

The Limbic® Office analyses which of these systems shapes your company and how they can be translated into a coherent, brand-appropriate room design.

Curious? 
Find out which emotion system shapes your brand.

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Limbic® Office Map: 
the seven Limbic® Office types

The three emotion systems balance, stimulation and dominance can be broken down into seven Limbic® Office types. These show how brand personality and interior design work together.

Each corporate culture combines several of these types in their individual forms. The Limbic® Office helps to identify the correct “main type” and integrate it into the room design in a targeted manner.

Would you like to to know exactly how this relates to you?
Contact us for your individual Limbic® Office Test. You will be sent a link to a detailed online questionnaire and within 15 minutes you will receive an analysis, along with identification of the Limbic® office type that corresponds to your brand.

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The seven Limbic® Office types at a glance:

Traditionalists

Consistency, regionality, sustainability

Harmonisers

Community, empathy, cohesion

Explorers

Internationality, networking, cultural exchange

Hedonists

Creativity, fun, flexibility

Adventurers

Courage, innovation, agility

Performers

Ambition, excellence, efficiency

Disciplined

Rationality, structure, trust

Exclusive & Unique: Limbic® Office – only available from Sedus!

The Limbic® Office consultation is exclusive and legally protected – we are the only company to offer this unique room planning service, including individual colour and material design. Take the opportunity to align your working environment with your brand and corporate identity using a targeted approach!

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FAQs

The Limbic® Types were developed by a group called Nymphenburg Consult AG, based on comprehensive research conducted by neurologists and psychologists such as Dr. Hans-Georg Häusel. This model identifies seven different prototypical personality focuses (known as the Limbic® Types), which are based on scientific findings. These link people's value and emotion systems with their “emotional focus” and also values, motivations and (buying) behaviour. The limbic system, an area of the brain responsible for processing emotions, plays a crucial role in this, as emotions have a significant influence on our decisions. Gik Media+5Nymphenburg+5Gik Media+5

The Limbic® Office approach, as applied by Sedus, aims to help companies express their brand identity and personality consistently, authentically and convincingly in the design of their working spaces. Companies can use a questionnaire to determine their specific Limbic® office type. Colour concepts have been developed based on these findings and in cooperation with colour experts and the Nymphenburg Group, with the intention of applying them specifically to furnishing and design. This ensures that the brand identity is mirrored in the workplace as well. 

This approach combines the scientific knowledge of (unconscious) decisions and emotions with the Limbic® types, applying them practically in the field of office design to create an environment that reflects a company's brand values, whilst aiming to promote the well-being and productivity of employees, in the best possible way. 

The Limbic® Office goes above and beyond the remit of classic room design. Analysis derived from in-depth psychology uses scientific methods to create an environment that is intended to provide optimum support for positive emotions, well-being and performance.

Yes, the Limbic® Office is ideal for both new-build projects and existing offices. Even small adjustments in the choice of colours and materials or the room structure can significantly increase the brand impact.

Yes, the Limbic® Office can be applied to companies of all sizes from any industry, from start-ups to corporations that want to communicate their brand identity clearly and authentically.

  • Brand strengthening through consistent, identity-oriented room design
  • Targeted promotion of motivation, well-being and productivity
  • Individual, authentic office concepts that are the perfect fit for the corporate culture

The Limbic® Office is based on the copyright-protected Limbic® model owned by the Nymphenburg Group and has been adapted exclusively by Sedus for the area of interior design. The use of this methodology is a world first.

How does the Limbic® Office differ from traditional design concepts?

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