Sedus HUB Eschborn: Where Sedus becomes tangible in the Rhine-Main region

From the very beginning, the guiding idea was clear: Eschborn should be the modern Sedus value hub for the region. Not a standardised exhibition layout, but a space that shows how Sedus thinks - and how Sedus feels when you truly use it. 

That’s why planning was consistently based on the customer journey: 
How do you arrive? Where do you meet? And where do you work in focus, where do you collaborate, where do you take a break? 

The answers aren’t staged here as “display settings,” but as living scenes that are used every day. That’s what makes the HUB so credible - and so close to our customers’ reality. 

Eschborn doesn’t wear regionality as a decorative gag, but as a real signature. If you walk through the space attentively, you’ll discover little Hessian signals everywhere: “Gude” at reception, the motto “Babbel net! Mach!” (“Don’t talk - do!”), Bembel motifs, Eintracht references, or quotes that just make sense here. 

Then there’s the architecture: open, filled with light, loft-like - urban and timeless. It fits not only the metropolitan region, but also the character of the HUB: a space that stays in motion and gets people moving. 

Many showrooms can be looked at. Eschborn can be experienced. 

You can feel the courage to interpret things in a personal way everywhere: vintage finds instead of catalog decor, carefully curated staging, details that come from “real life.” Influencers from the interior world helped shape it - intentionally without a Sedus filter. 

There are favourite spots you won’t forget: 
the fireplace corner as a calm retreat, large artistic tributes to Emma and Christof Stoll, luminaires that spark conversation - and an atmosphere that doesn’t feel “staged,” but real. 

And functionally? Even more so. Because the HUB isn’t a static space. It’s a toolbox: 
mobile, adaptable, uncomplicated. Workshop today, photo shoot tomorrow, networking event next week. Up to 60 people can fit here - and the room can still feel cosy. 

Of course, you see a large part of the portfolio in Eschborn. But never as an end in itself. What you understand here above all is the complete Sedus mindset: technology integrated, materials high-quality and sometimes boldly combined, colours chosen with conviction. 

Three areas are especially in focus: 

1. The welcome area 
   Right at the entrance you land in a generous lounge setting. Perfect for arriving, for the first conversation, for an intro. And incidentally: our new, exclusive fabrics can be experienced directly here.
2. The centrepiece: se:café team table & open kitchen 
   This area really is the heart of the space. Exchange, co-working, presentation, event - everything is possible. The fully equipped kitchen also turns the HUB into a place where you don’t just work, but come together. Cooking events, internal celebrations, barbecue formats: it’s lived in.
3. The boardroom 
   A room with character that shows how premium, and at the same time, warm a professional setting can be - with light, acoustics, textiles, and materials as an experience. 

Very simply: because here you get something you can’t experience digitally or in a catalogue. 

Eschborn is the place where Sedus in the region most clearly shows “Passion & Purpose” - and in three directions at once: 

For customers and decision-makers 

• because you see solutions in use, not just products lined up
• because you can realistically experience flexible, hybrid working worlds
• because you get to know special configurations and practical setups born from real sales experience
• because you experience Sedus as a host - not only as a manufacturer 

In short: anyone who’s been here understands faster what Sedus can do today. 

For architects, planners, and AD&Bs 

• because the HUB is a stage for exchange
• because you can feel bold material and colour combinations live
• because you can see conceptual strength, not just design
• because the space works like a materials and ideas lab
• and because you meet partners here who rethink work environments 

Eschborn isn’t a shop window. It’s a working space for those who design working spaces.

For specialist dealers, partners, and colleagues 

• because you can create formats together here - from workshops to networking meetups
• because the HUB is a home base: open, uncomplicated, usable
• because you experience Sedus Mitte here as closely as nowhere else

The feedback is remarkably consistent: 
Sedus feels progressive, welcoming, innovative - and at the same time totally down-to-earth. 

Many are surprised by how strongly Sedus works conceptually today. Consultancies and architecture firms in particular discover a facet here they didn’t expect: Sedus as a partner for change, and new ways of working. 

And in the end? 

In the end, as so often, it’s not just the room that has an impact - but the people in it. Team Mitte makes this HUB a true place of encounter. Thank you for that.